Fair Trade Oakland to Host Ice Cream Social on August 10


The Fair Trade Oakland Campaign folks are hosting an ice cream social/open meeting, TONIGHT at 6 p.m. at the Ben & Jerry’s scoop shop at Jack London Square.

Press Release — OAKLAND, CALIFORNIA, (July 29, 2010) – Fair Trade Oakland, a local branch of the Fair Trade Towns USA campaign, is kicking into high gear! More products than ever are now Fair Trade Certified, and they are turning up in unexpected stores and markets throughout Oakland. The Fair Trade Oakland campaign is celebrating this wide availability of Fair Trade products – which help farmers and workers in the developing world through fair prices, strict labor and environmental standards and community development – by unveiling its “Where to Buy Fair Trade” guide and throwing an ice cream social in partnership with one of the biggest supporters of Fair Trade in the world: Ben & Jerry’s. This open gathering of Fair Trade supporters will be held at the Ben & Jerry’s scoop shop at Oakland’s Jack London Square. Jack London Square is located at Broadway and 1st Street and can be reached by public transportation.

Fair Trade Towns USA is a national movement to promote Fair Trade, a system that helps farmers and workers lift themselves out of poverty. Fair Trade is a market-based system guided by principles of fair price, fair labor conditions, direct trade, democratic and transparent organizations, community development and environmental sustainability. The Fair Trade Towns movement unites Fair Trade supporters by mobilizing and linking activists, retailers, community organizations, media and local government. In order to become a Fair Trade Town, Oakland must meet specific criteria and establish a Fair Trade presence within the city.

The meeting is open to all community members, including individuals, community organizations, religious congregations and retailers. Attendees will be able to meet like-minded people and network with the groups and retailers that support Fair Trade, hear about Fair Trade Oakland’s goals and learn about how they can get involved in this exciting campaign. It’s a great opportunity to get involved in the movement while indulging in some tasty ice cream from Ben & Jerry’s, which has pledged to convert 100% of its ice cream ingredients to Fair Trade Certified™ status by 2013.

For more information about Fair Trade Town, check out http://www.fairtradeoakland.tumblr.com. There, you can see the list of retailers that offer Fair Trade, sign the Fair Trade Oakland petition and learn about getting involved in the campaign. Fair Trade Oakland is also on Twitter and Facebook.

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Fair Trade Towns USA is part of an international effort to spread awareness of Fair Trade at the local level. More information can be found at http://www.transfairusa.org/fttowns.

Ben & Jerry’s is a Vermont-based ice cream company. The company currently offers multiple flavors that use Fair Trade ingredients, and it has pledged to convert its entire range of ingredients to Fair Trade by 2013. Visit http://www.benjerry.com for more information.

MEDIA CONTACT:

Laura Mitchell

Fair Trade Oakland/TransFair USA

lmitchell@transfairusa.org

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